Welspun Living Invests Strategically In Jacquard Towels And Us Pillow Manufacturing

Welspun Living, home textiles leader, makes strategic investments to expand portfolio.

According to a news article in the Indian Textile magazine –

Jacquard Towels Take Centre Stage:

Recognizing the burgeoning demand for premium and stylish bath experiences, Welspun Living is strategically investing Rs. 326 crore (US$43.2 million) in a state-of-the-art jacquard towel manufacturing facility at its Anjar plant in India. This brownfield expansion, slated for completion by November 1, 2024, will add a staggering 6,400 MTPA to the company’s existing towel capacity, reaching a total of 96,400 MTPA. 

This move positions Welspun Living to cater to the growing global demand for luxurious fashion and beach towels, a segment poised for significant growth. With an estimated revenue potential of ₹400 crore (US$53.1 million) at full capacity, this investment promises to be a game-changer for the company’s towel business.

US Pillow Manufacturing Facility Takes Root

Furthering its commitment to international expansion, Welspun Living is setting up a fully automated pillow manufacturing unit in Ohio, USA, with an investment of US$12.5 million. This strategic move, spearheaded by its subsidiary Welspun USA Inc., marks a significant step towards tapping into the lucrative US home textiles market. 

The unit, expected to be operational by September 30, 2024, boasts a production capacity of 6.7 million pillows annually, offering a wider product range to cater to the specific needs and preferences of American consumers. At full capacity, this facility is projected to generate an additional US$50 million in revenue, solidifying Welspun Living’s presence in the US market.